Sample Chapter

The promotion of productive economic activity, independent of methodology, should begin with an analysis of the target group, or the “clients.” The objectives should be defined in relation to the needs of the potential beneficiaries, with the recognition that there may be multiple goals that result in a combination of economic project methodologies. For example, in the case of the water delivery business presented earlier, the demand for water (client #1 – newly displaced to Cartagena to escape violence) is coupled with a service business that can be funded either through the business incubator approach, or through a micro loan methodology. (client #2 – the entrepreneur receiving funding/training for the water delivery enterprise.) Economic programs for the displaced people in Colombia benefit from the fact that clients often have business experience from previous occupations, and are highly motivated to find some means to support their families.

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